NFC (Near Field Communication) is a short-range (a few centimeters), high-frequency wireless communication technology derived from RFID that allows for data exchange between devices. It's an ideal option for applications that require physical touch or close proximity, providing increased security.
The NFC tag integrates with the product label and allows consumers to access product and brand information with just a touch of their smartphone. Furthermore, if required these tags can be applied so that they break when the seal of a bottle is broken, ensuring product authenticity.
NFC provides a variety of options for consumers and businesses, such as ease of use (only requires a simple touch), versatility for a wide range of industries and uses, a universal standard-based foundation, compatibility with other wireless technologies, security, and interoperability with existing contactless card technologies.
The simplest way for an object to interact with a smartphone
NFC technology is intuitive and easy to use, requiring only a simple touch to interact with devices. It is also very versatile and can be used in a wide range of industries and environments. NFC technology is based on universally implemented ISO, ECMA, and ETSI standards, making it open and easy to integrate with other technologies.
It is also a very secure technology, as transmissions are short-range and do not require a prolonged physical connection. Additionally, it is interoperable with other existing contactless card technologies. NFC also has built-in capabilities to support secure applications, making it ideal for applications that require a high level of security.
Promoting app usage to strengthen customer loyalty
Driving response with smart packaging and hanging tags
Providing product authentication for premium products
Ensuring product quality through integrated detection
Offering a connection to social media
Facilitating automated or subscription-based purchases and reordering
Establishing a personal connection through showroom visits.
NFC tags can be applied to virtually any physical medium, including printed posters, point of sale displays, demonstration cards, shelf signage, adhesive labels, bottles and containers and product packaging.