Sign up for the Innovation Day: Meeting on Opportunities and Trends in Intelligent and Active Packaging

Next June 25, Rotimpres will have the honor of participating in the Meeting on Opportunities and Trends in Intelligent and Active Packaging. This event, which is organized by Functional Print Cluster and CW Consulting, will take place at the Public University of Navarra (UPNA) in Pamplona, ​​and will bring together experts from the packaging industry to discuss the latest innovations and trends that are transforming the sector.

During the day, one of our employees, Marc Vizern, will present one of the most innovative solutions we offer at Rotimpres: NFC Track. This complete solution is designed to revolutionize the packaging sector, providing an efficient, high-tech solution that helps add value to packaging, making it the vehicle used to connect the brand with the consumer.

What is NFC Track?

NFC Track is a cutting-edge solution whose main objective is to give the consumer the opportunity to verify the authenticity of the product directly with the brand. To achieve this, we use two key technologies:

• NFC antennas: Integrated within the packaging or behind the packaging label, these antennas allow data transmission through the smartphone. This communication protocol, known as Near Field Communication (NFC), is the same technology that smartphones use to pay. with card. Passive tags, requiring no battery, can be read with any smartphone, linking the physical world with the virtual world.
• Blockchain Technology: Ensures that all information shared virtually is true and secure, protecting both the brand and the consumer.

Benefits of NFC Track for Packaging

• Authenticity Verification: Consumers can scan products with their mobile devices to verify product authenticity directly with the brand.
• Personalized Promotions: Offer exclusive and personalized promotions to consumers and therefore generate direct, quality traffic to the brand's website.
• Obtaining Consumer Data: By accessing NFC with their smartphone, brands can obtain valuable consumer data.
• Relevant Product Information: Provide detailed and relevant product information.
• Digital Twin of the Product: Give the opportunity to acquire a digital twin of the unique product.
• Manage the packaging life cycle: The solution offers the possibility for the brand to designate a series of packaging return points to manage the end of life of the product.

Commitment to Innovation

At Rotimpres, we are committed to innovation and the development of technological solutions that help our clients stay at the forefront of the industry. Participation in events such as the Meeting on Opportunities and Trends in Intelligent and Active Packaging is an example of our continuous commitment to excellence and innovation.

Conclusion

The presentation of NFC Track on this day underlines our position as an innovative company, which offers advanced electronic printing solutions. We will continue working to offer technologies that transform packaging and other industries, and thus improve the experience of both companies and consumers.