NFC Track - Innovation on Consumer Connection

NFC Track is Rotimpres' innovative solution that connects consumers and brands through their smartphones. We use NFC antennas made of paper and 100% biodegradable, integrated into the product packaging to offer unique and sustainable digital experiences.

Our technology combines advanced NFC antennas with blockchain, guaranteeing security, sustainability and a fluid user experience. Ideal for brands looking to stand out in the market and get closer to their consumers.

NFC (Near Field Communication) is a short-range wireless communication technology that allows data transfer between devices at a maximum distance of 4 cm. This protocol is widely used in contactless payments and smart labels.

How to read it?

• NFC-enabled devices, such as most smartphones, can read an NFC tag simply by holding it close to the device. No special app or additional battery is needed.

Why is it safe?

• NFC technology is inherently safe thanks to its short reading range, which minimizes the possibility of unwanted interference.
• At NFC Track, we also add a layer of security using blockchain, ensuring the authenticity and integrity of the transferred data.

Key advantages of NFC:

• Universal accessibility: Most smartphones are compatible.
• No battery or external power: NFC tags are passive and sustainable.
• Multiple applications: From product authentication to personalized promotions.
• No impact on design: They are integrated into packaging without altering its aesthetics.

At Rotimpres, we are committed to sustainability. Our NFC antennas are made of 100% biodegradable certified paper (ISO/EN 13432), offering:

• Environmental care: Eco-friendly solution that reduces environmental impact.
• Sustainable innovation: Ideal for brands looking to align themselves with sustainability and social responsibility values.
• Full compatibility: Just as functional as traditional antennas, but more friendly to the planet.

This combination of functionality, security and sustainability positions us as leaders in the development of NFC solutions for smart packaging.

1. For Brands:

• Gaining valuable consumer data.
• Personalized promotions and generating traffic to physical or digital stores.
• Packaging management to promote the circular economy.

1. For Consumers:

• Verification of product authenticity.
• Access to exclusive promotions and loyalty programs.
• Possibility of interacting with unique and personalized NFTs.

1. For Packaging Manufacturers:

• Differentiation from the competition.
• Adding additional value with innovative technology.
• Full compatibility with standard packaging.

• Sustainability: Reduced environmental impact with biodegradable NFC antennas.
• Advanced security: Blockchain and short range for secure interactions.
• Easy implementation: Compatible with smartphones without the need for additional apps.
• Enriched experience: Dynamic promotions, product authentication and access to NFTs.