Authenticity and product information through blockchain and NFC antennas
With the rise of online commerce, counterfeit products have increased and brands' images are affected by this problem, leaving both the consumer and the brand unprotected. According to Statista sources, the most counterfeited products are fashion-related items, but the pharmaceutical sector also suffers from this issue and, although to a lesser extent, counterfeits in pharmaceutical products are a much more delicate issue.
The challenge is to develop a prototype solution that combines the use of NFC antennas (Rotimpres's own technology) with blockchain technologies to cover the following use cases:
Determination of product authenticity and origin or detection of counterfeits.
Promotion of brand image through applications that show added value information about the product.
Rotimpres has the capabilities to manufacture NFC antennas using an additive manufacturing method, making them more sustainable than current subtractive ones and on flexible substrates, allowing us to create an easily integrated device into various products. This antenna identifies each product with a unique serial number and interacts with the consumer's smartphone.
However, to complete the solution, we need a supplier to advise us on integrating a digital solution that holds all product-related information and enables the consumer to verify the product's authenticity directly with the brand or manufacturer. Also, the end-consumer will be able to access information about the product and its various certificates to ensure it meets the required manufacturing regulations. Consumers can access all this information from their smartphone, certain in the knowledge that the combination of NFC and blockchain would guarantee that all their information remains private and secure. Even in a second phase, outside the scope of this challenge, the product's recycling can be tracked, ensuring that the life cycle is controlled from its manufacture to final recycling.
All this information must be adequately protected to prevent frauds, hacks, or theft of confidential information, so the disruptive and innovative synergy between electronic printing and blockchain technology can solve this challenge as they will securely share confidential information between different actors such as certifiers, manufacturers, brands, consumers, among others, and at a relatively reduced cost thanks to mass printing.